Advertising campaign
'A relationship for life'
This campaign, using the 'lonely hearts' theme, is a light-hearted reminder to reduce waste by reusing shopping bags, and features a 'forgotten' cloth bag which becomes valued again.
A twenty second TV advert is accompanied by posters showing this message and other ways to reduce and reuse. Similar adverts appear on the dating pages of the Oxford Mail.
Oxfordshire's residents already recycle over 44 per cent of their household waste, and produce one of the lowest rates of overall rubbish per household. But we are committed to reducing waste even further, to improve the county's environment and to avoid paying heavy penalties for exceeding landfill allowances.
By going into Oxfordshire's homes via commercial TV, we are taking the message to people using a popular and effective medium.
Watch the advert
Transcript of the video
"Older bag, left hanging around.
Seeking fruity relationship for a bit of loose behaviour.
Open to romantic experiences and hot dates.
Up for fun-filled nights out.
Forget throwaway relationships, this one's for life."
Download the posters
- Old bag, left hanging around - seeks fruity relationship (.pdf format, 216Kb)
- Down to earth - loves mixing outdoors (.pdf format, 112Kb)
- Warm and cuddly - left on shelf (.pdf format, 208Kb)
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